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8 Essential Tips for Successful Social Media Marketing in 2023

Are you struggling to manage your social media platforms and not seeing the desired outcome for your efforts? The problem might be that you’re not following some basic steps to generate leads through social media. Infomatic Solutions offers outsourcing services to help manage your social media campaigns effectively. Here are some important points to consider:

Consider the Nature of Your Business | (B2C) or (B2B)

Choose the right platform depending on the nature of your business. If you have a Business-to-Customer (B2C) activity, platforms like Meta (Facebook), Twitter, and Instagram can be more effective in reaching a larger customer base. If you have a Business-to-Business (B2B) activity, platforms like LinkedIn can be more effective in attracting business heads to your company page and building active pipelines. In both cases, a good website is essential to create a positive first impression about your business.

Be Authentic and Real

Studies show that 82% of customers trust social media to make purchasing decisions. People follow your brand or company on social media to get authentic information about your products or services. Providing them with false information can lead to devaluing your brand or company. Be genuine, as people appreciate authentic information and influencers. This approach will help you gain long-term and loyal followers.

Don’t just market | Make yourself unique

Let your product and service introduce themselves through quality and uniqueness. Avoid posting too frequently about your company, as there are many other topics you can post on, such as news, current events, quotes, and more.

Quality Content Matters | Make Content that People Love

Social media marketing has surpassed print marketing, but the importance of content is still as crucial as it was during the print media era. One report shows that 41% of Twitter users intended to purchase based on a well-created tweet. The use of relevant hashtags is essential, but avoid using too many hashtags that could confuse the platform about which segment your post belongs to. Be careful while choosing hashtags and keywords.

Focus more on Post Color and Title of Your Post | Decency Matters

Decency matters! People like pages or profiles that use attractive colors and titles. For example, “Your cream gives you a dark shade, we know” or “Your Deo is a 30-day cycle, we are a 120-day cycle, almost 4x times.”

Use Scheduling Tools | Work Smart

Use auto-posting tools that help you achieve high post engagement during specific times. If your business is solely dependent on social media, then you should be more active on the platform. If you’re planning to post ten or more times in a single day, consider using paid tools to post and boost your reach.

Take Advantage of Analytics of Your Posts | Analyze and Utilize

There are many analytics tools that can help you achieve your social media goals. Facebook and Instagram provide insights into your posts and how to increase the chances of reaching your target audience. Post engagement is a crucial part of social media business. You can use tools to check post clicks and URLs. If you’re a beginner, go through some articles on Google, such as “A Beginner’s Guide to Facebook Insights,” which can help you step by step.

Some Social Media Stats | Statistics of Social Platforms

Around four billion people are using social media, which constitutes 50% of the world’s population and is expected to grow significantly in the coming years. Approximately 85% of US people aged 18-29, 80% of 30-49, 73% of 50 – 65, and 50% of people above 65 are using social media in their daily lives. Daily active Instagram stories users

By understanding the nature of your business, being authentic and unique, creating quality content, using scheduling tools, and taking advantage of analytics, you can effectively reach your target audience and achieve your social media goals. With billions of people using social media every day, it’s important to make sure that your business is visible and making the right impression. So don’t just be digital, let people see you are digital!