How India Outshine in BPO’s over its competitors

ITES (Information Technology Enabled Services) is one of the fastest growing industry of India. Today India can also be considered as “LAND OF OPTIONS” or “LAND OF OPPORTUNITIES” or “LAND OF FLEXIBILITY” for the clients from overseas. There are many factors which hold a key in the contribution to the growth of this industry i.e. cost advantage, utilization improvement and superior competency. BPO (Business Process Outsourcing) is one significant vertical from ITES which is contributing to India’s growth.

BPO in India, which started around the mid-90s, has now grown by leaps and bounds and has also reached new heights each day. India is now the world’s most favoured destination for the companies, among other competitors, such as Australia, China, Philippines and Ireland.

The BPO boom in India is engineered due to cost effective human resource cost and India’s huge youth talent pool of skilled, English-speaking professionals. Research by the National Association of Software Services and Companies (NASSCOM) has revealed that quality orientation among leading BPO companies, 24/7 services, India’s unique geographic location and the investor friendly tax structure in India have all made the BPO industry in India very popular & a profit generating market for investors.

The most important advantages of BPO are as follows:

The Outsourcing market is growing tremendously in the coming few years with an increasing advantage. Let see the advantages in detail: –

1. Productivity improvement:

If a considerable chunk of the business is outsourced to a service provider, the top management of the company can focus their attention on core operational areas. This also leads to better employee productivity and helps them make better and more informed business decisions. India as the leader in outsourcing business for investors has allowed parent company to focus in their core and has provided a hassle-free space to grow and think in right direction.

2. Optimum utilization of the resources:

India allows optimum utilization of resources with high quality standards, goal oriented and years of commitment. With the Availability of skilled employees and adoption of sophisticated technologies leads to utilization of resources and productivity in better manner with Optimum use of resources.

3. Reduction in cost:

India gave Cost saving option to Investors around the World for any business. We not only help in reducing cost but also increase productivity and raise revenue significantly.

Cost reduction is possible through process improvements, reengineering, and use of technologies that reduce and bring administrative and other costs under control. India helps their investors to maintain lower rates of Labor with better service solutions, thereby giving them a better market position and even a competitive & profitable advantage.

 4. Cater to changing customer demands:

It is another great advantage of outsourcing the business processes in India. Indians being one the most flexible people in the world can accommodate any demand set by our Investors provide the management with flexible services to meet the customer’s changing requirements, support company acquisitions and joint ventures. Being flexible in nature, India stands out and has an added advantage among all our competitors.

 5. Sophisticated technology at lower cost:

Growth in ITES industry is the leading area of contributor to outsourcing in India. With youth being tech savvy and highly updated with technology, it makes much of the work of modern organization easy.

As the technology market evolving rapidly, it is difficult to keep pace with the latest innovations and solutions, where India stands out as a solution for all with their updated skills & technology. Thus, outsourcing to India that have the resources, expertise and desire to continuously update their technological solutions, offers a true advantage.



Author: Tony Kurian
Tony comes with 10+ years of demonstrated history working in the Service industry. Tony’s expertise lies in successfully enhancing customer response strategies, innovating new processes, and managing overall customer service functionality to maximize productivity and growth to surpass expectations. He has developed and led staff training programs, supervised workforce and performance analysis, and directed strategic projects and initiatives to accelerate revenue growth while slashing cost.
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